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Best Friends Animal Society: No-Kill L.A.

Elias Arts Score of No Kill LA

At Elias Arts we are afforded the chance to create audio to accent emotion. This in itself generates great opportunities to be creative, but it is particularly rewarding when Elias can be a part of a project with which we feel so emotionally connected. Anyone who has a pet knows the pure unadulterated love and joy that comes with welcoming an animal into your life, and so it is with tremendous pride that Elias Arts was selected to provide music for the Best Friends Animal Society ‘No-Kill L.A.’ campaign, on behalf of our best friends and yours.

Via Creativity Online:

Turning L.A. into a No-Kill city by 2017.
Creative agency Let There Be Dragons, along with Best Friends Animal Society and a host of ad creatives including Lee Clow are behind No Kill Los Angeles, a movement to turn the City of Angels into a no-kill city in five years.

Last year, more than 17,000 treatable and adoptable animals were put down by L.A. shelters, says the ‘manifesto’ video, which puts together black and white images of soulful puppy eyes and furry little kittens.

The print effort includes posters that will be put around Los Angeles, each with a nicely shot photograph of an animal, along with the graphic NKLA placed alongside.

Read full article at creativity-online.com/.

Y&R Bows U.S. Olympic Committee Effort

Elias Arts is proud to be responsible for the Music and Sound Design for the U.S. Olympic Committee Effort.  Check out the AdWeek article below.


’Tis the season for Olympian advertising. Days after Procter & Gamble bowed a global campaign celebrating the moms of Olympic athletes, the U.S. Olympic Committee is launching an effort designed to raise funds for the U.S. team.

The “Raise the Flag” campaign from Young & Rubicam features animated Web videos in which Olympic athletes talk about relatives who’ve supported them along the way. As in P&G’s push, a mom receives praise, but so do a cousin and a sister. The approach is designed to bring non-relatives into the “family” via their donations.

Each film uses colorful animation to illustrate the words of an athlete, be it freestyle wrestler Henry Cejudo or boxer Queen Underwood. Y&R and animators Duck studios produced about 10 films, which are featured on the USOC’s redesigned website and its Facebook page.

The storytelling tack isn’t unique. Certainly, the broadcast of each Olympic game features innumerable vignettes about athletes. But the animation brings the stories to life in a colorful and disarming way.

“You’re not seeing the typical footage of athlete in the pool or athlete on a track,” explained Jim Elliott, chief creative officer at Y&R New York. “We had a chance to have them in front of the camera, telling their story. But then, we really wanted to bring that to life in some way afterwards. We thought this animation style could be a really interesting way to do that.”

Sister shop VML rebuilt the website, which also includes print profiles of athletes, still photos and a digital depiction of the stitching of an American flag. For a donation of $12, you can “buy a stitch.” The team will bring the resulting flag to London, the host of the 2012 games, which begin in July.

Other elements in the new campaign include print ads, billboards, public service ads, public relations efforts—via another sister shop, Cohn & Wolfe—and social media marketing.

USOC chief marketing officer Lisa Baird described the campaign as “critical,” given that the U.S. Olympic team “receives no financial support from the government. We rely on the American people and corporate sponsors to support our Olympic athletes.”

“Raise the flag” represents Y&R’s first big campaign since landing the USOC assignment earlier in the year. The first trace of the USOC’s new “team behind the team” strategy appeared in the form of a two-minute Web video that the organization debuted on its Facebook page in August.

 

Read the full article here Adweek.com.

Amy Ray and Elias Creative Director Greg Griffith :: Lung of Love

Amy Ray Lung of Love Produced and Co-Written Greg Griffith  Creative Director, Elias Arts New York
Check out Amy Ray’s (of The Indigo Girls) new solo album. Produced and co-written by Elias’ very own east coast creative director, Greg Griffith!

American Songwriter wrote:
If there’s one thing Amy Ray fans can count on, it’s the sometime-Indigo Girl’s kinship with incredible harmonies. And it only make sense that on her most collaborative solo album to date (Ray, usually a lone songwriting ranger, co-penned Lung of Love with producer Greg Griffith), those harmonies keep its 10 songs in-tact.

There are some odd choices on Lung of Love, which, for better or worse, has the feel of a record that came together with great passion and immediacy, but not much belaboring over sequencing and synchronicity. The twangy “When You’re Gone You’re Gone” is a tepid opener that allows a wide berth for subsequent power-pop gem “Glow.” The one-two punch could have worked, and may have proved more awkward in reverse, but that surge gets muted once “Glow” fades into the decided melancholy of “I Didn’t,” foreshadowing a tendency to sidestep any binding, dominant energy…
You can read the full article here.

Check out the album on iTunes!

Lung of Love - Amy Ray

Elias’ Super Bowl XLVI Sunday Spots

Elias Arts Super Bowl XLVI spots

Elias Arts, a company devoted to music composition, strategy and production, has created and produced original music for four TV spots featured during yesterday’s Super Bowl. More

Donovan, DeVotchKa and The Gift


Billboard.com

DeVotchKa, the Denver-based band that incorporates Eastern European and South American elements in their buoyant acoustic rock, spent a week playing public and private shows in Los Angeles and San Francisco. But their appearance at the Santa Monica offices of Elias Arts featured a song that was foreign to their set list, Donovan’s “Sunshine Superman.”

Donovan and DeVotchKa worked out the song in an office before Donovan made his way through a crowd that had clogged the central hallway of the visual media and music company’s headquarters. After unveiling a new song, “Refugee,” leading a sing-along of “There is Mountain” and explaining elements of the creative process, Donovan brought up the members of DeVotchKa to tackle his No. 1 single from 1966. Instead of Jimmy Page providing the solo as he did on record, Tom Hagerman handled the break on accordion.

Read Full Article

ADIDAS :: The Bull


All Day I Dream About Sports. Never has that slogan been more strongly presented than in the newest ADIDAS spot, “Bull.” This inspiring piece features the beats of AraabMUZIK, with our very own Kenny Segal rearranging and mixing to video. About the process Kenny said, “It’s always fun when I can incorporate new and cutting edge music into what I do.”

And cutting edge it is, as we’re sure you’ll agree.


Director: Stacy Wall
Agency: 180 LA
Music: Elias Arts, Kenny Segal, AraabMUSIK

Prayer Cycle 2 :: Path to Zero

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Exclusive Radio Edit featuring:

  • Sting
  • Trudie Styler
  • Rahat Fateh Ali Kahn
  • Jim Morrison
  • Howling By “B”
  • Sinead O’Conner

Emmy Nomination :: Nissan Leaf Polar Bear

 

 

Shoot Online July, 14th 2011
Meltdown

A polar bear on a melting ice flow escapes his natural habitat to seek refuge in the big city. Adapting isn’t easy as he wanders aimlessly, seeking shelter, looking for sustenance. Outside of chance, brief encounters with a butterfly and a raccoon, our protagonist has no friend in sight–until he comes upon a man walking up his driveway to get into the Nissan LEAF electric vehicle. The bear hugs the man in a show of appreciation for his ecologically minded choice of vehicle.
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Farmers Insurance Campaign “We Are Farmers” Wins 35 Addy Awards!

“We are Farmers!” This infectious campaign was launched by RPA, and we are thrilled that we could help create it. The spots have now won several ADDY awards, and we aren’t the least bit surprised.  Creative Director Dave Gold said of the project, “The Farmer’s Campaign was a fun opportunity to help reinvent a brand with a long heritage, while adding a little levity to a subject that is usually handled more seriously.”  Well said Mr. Gold. Congratulations to RPA, and to us!
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Support Global Zero: Help Rid the World of Nuclear Arms

(CNN) — Consider this: There are about 24,000 nuclear weapons in the world. It’s a sobering thought. When I was confronted by the magnitude of this, I found myself awestruck.

I have no real qualification to examine such a daunting issue. I didn’t go to school for physics, I’m not in the political world and I have never been an outspoken activist. The reality is, my two children and I make our home on the same planet as these devastating weapons, and that’s justification enough for me to feel compelled to take action.

We recently saw the catastrophic meltdown of a peaceful nuclear reactor in Japan. We have also seen Chernobyl and Three Mile Island. It’s a technology we seem to barely understand. Clouds and currents of radiation don’t care what country they float past; we all feel helpless in the face of imminent danger.

As a parent I feel it is crucially important to make people aware that nuclear proliferation is one of the defining issues of our time. Yet the subject has been relegated to the shadows of our policymaking. I thought, how can that be? Aren’t we all exposed and all in danger?

Global Zero agrees with me. Its members and supporters Mikhail Gorbachev, R.E.M., Queen Noor and Jimmy Carter agree with me. There are people who feel this cause is worth fighting for. It’s not a blue state vs. red state fight. It’s about recognizing that we have only one planet and we all share a common responsibility for it. Ronald Reagan once said, “I call upon the scientific community in our country, those who gave us nuclear weapons, to turn their great talents now to the cause of mankind and world peace: to give us the means of rendering these nuclear weapons impotent and obsolete.”

J. Robert Oppenheimer, called the father of the atomic bomb, famously said he was reminded of a line from Hindu scripture: “Now, I am become Death, the destroyer of worlds” after the first nuclear bomb detonated in a test in 1945. Later, he lobbied for international control over nuclear proliferation, even becoming chief adviser of the United States Atomic Energy Commission. He lost his security clearance in 1954 during the Red Scare.

I think Einstein summed it up best when he said, “I know not with what weapons World War III will be fought, but World War IV will be fought with sticks and stones.”

How do we keep 24,000 nuclear weapons safe and secure? How do we keep track of all these weapons to make sure they don’t end up in the hands of political or religious zealots? Is it just a matter of time before our worst fears are realized?

In 1982, the United Nations held its Second Special Session on Nuclear Disarmament. The first session, held in 1978, failed to render any significant developments in the U.N.’s effort to address the overwhelming threat posed by the arms race. “The increase in weapons, especially nuclear weapons, far from helping to strengthen international security, on the contrary weakens it,” read the declaration. “(It) heightens the sense of insecurity among all states, including the non-nuclear-weapon states, and increases the threat of nuclear war.” How much progress have we yet to make?

The Native American Iroquois tribe believes we are caretakers of mother earth, and must think of the impact on children born seven generations into the future when making decisions. This is a responsibility we all share and a promise we make to our children. Global Zero is the only international network dedicated to ridding the world of those 24,000 weapons. You can’t change the world overnight, but you can get involved. As a parent, supporting this organization and its urgent message is the least I could do.

The opinions expressed in this commentary are solely those of Jonathan Elias.

Read the rest at CNN.com

 

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