Every one knows about super bowl ads. They are nearly as popular as the game itself (for some people, more) and there is no time slot more prestigious. Every year, companies spend a great deal of time and resources creating spots that push the envelope, hoping the vast demographic will respond positively. They tend to have higher production values, more highly refined aesthetics, and more controversial material. All the stops are pulled out because more than any other time of year, this is the place where you are sure to be seen, sure to be remembered… and sure to be compared to all of your competitors. In other words…it doesn’t get much bigger than this. More
