Everyone loves cowboys. The empty plains, desolate but for one man, bravely driving cattle across treacherous land, with nothing but his six shooter and- well, you get the idea. It’s easy to get carried away. That’s how most people feel when they see the new RAM campaign, a boundary pushing set of short films that explore the old west with an enthusiasm and production quality that is rarely seen in the commercial world. Alongside The Richard’s Group, Elias Arts contributed the music and sound design to the spots, and we’re very proud of the results. The rustic and powerful auditory elements help transport the viewer to a rich chapter of American history.
So get your horse, get your whiskey, and check out the spot.Read Full Article Here